WhatsApp campaigns, with replies your agent can answer

Go to Outbound and click New campaign. Pick the WhatsApp number to send from and an approved Marketing or Utility template, then fill each template variable from the customer's details: first name, email, a detail your agent collected, or fixed text. Add a fallback for empty values; without one, those customers are skipped instead of getting a blank. The preview shows the message as a chosen customer will see it.

Pick customers one by one, or switch to Everyone who matches and filter by tags, a collected detail, last contact, or customers who've messaged you on WhatsApp before. To reach a list from outside Asks, import a CSV. Before you send, the count shows who will be skipped and why: no usable phone number, opted out, or a duplicate number. Then send now or schedule it for later.

Each campaign page shows how many messages were sent, delivered, read and replied to, as a funnel, with every recipient's timestamps and Meta's reason for any failure. If something would make every remaining message fail, like a paused template or a disconnected number, the campaign pauses itself and tells you why. A campaign that reaches your number's daily Meta limit waits and carries on by itself.

A campaign doesn't open conversations on its own, so sending to a thousand people doesn't fill your inbox. When a customer replies, the campaign message and the reply appear together in one conversation, answered by your agent or waiting for your team (you choose per campaign). A customer who replies STOP, or taps Meta's Stop promotions button, is left out of future campaigns automatically.