Customers grew up into a real directory

A person who messages you on WhatsApp and later emails you is one customer, not two: Asks matches identities by email, phone number, Shopify customer ID, and channel identifiers, and merges what it learns into a single record. The directory opens with four numbers — Total customers, New this week, Identified (customers with a known email or phone), and Avg CSAT— and the table below shows each customer's channels, location, conversation count, CSAT, and when they were last seen, with a status dot for Active, Inactive, or Archived. Search by name, email, or phone; click a row to open the profile.

Each profile page brings together everything Asks knows about one person:

• Stats — conversations, messages, CSAT, and overall sentiment.
• Conversations and Activity — the full history, plus a timeline of contacts, profile updates, collected data, and notes.
• Details and Channels — email, phone, first and last seen, a Shopify link when their store account is connected, and per-channel conversation counts.
• Context and Store activity— location, device, language, the last page they were on in the widget, and recent Shopify browsing when your store's pixel is connected.
• Collected data, tags, and notes — answers the AI gathered during conversations, free-typed customer tags, and notes for your team.

Edit Customer updates the contact fields — name, email, phone, status, tags, and an avatar. Contact details also fill in on their own: when the AI collects an email mid-conversation or a channel provides a profile, the record updates without your involvement.